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The Likability Trap: Why Being Liked Doesn’t Mean You’re Trusted in Sales

The Likability Trap: Why Being Liked Doesn’t Mean You’re Trusted in Sales

New Blog Post DescriptionBeing liked feels good, but it won’t win deals. Learn why likability can mislead sales professionals into thinking they have trust, and how to shift from being liked to being ... ...more

Trust ,Sales

November 20, 202512 min read

Transform Sales Reps into Professionals, A CEO's Guide.

Transform Sales Reps into Professionals, A CEO's Guide.

CEOs who want lasting revenue shouldn’t just hire salespeople—they build sales professionals. Discover how leadership, mindset, skill development, and culture combine to elevate a team from “rep” to “... ...more

Sales ,Sales Leadership &CEO/Executive

November 13, 20257 min read

Transform Your Sales Strategy, Leave the Friendship Zone Behind.

Transform Your Sales Strategy, Leave the Friendship Zone Behind.

Being liked isn’t enough. Discover how to shift from friendly vendor to trusted advisor by transforming your sales strategy and leaving the friendship zone behind. ...more

Trust ,Sales

November 06, 202511 min read

The Invisible Wall Blocking Your Sales Growth, Confronting Self-Limiting Beliefs.

The Invisible Wall Blocking Your Sales Growth, Confronting Self-Limiting Beliefs.

Are mindset blocks keeping your team from selling at their full potential? Learn how to identify and overcome self-limiting beliefs that silently sabotage sales success and unlock sustainable growth. ...more

Sales

October 30, 20259 min read

Rise, Reflect, and Reignite - How Your Daily Routine Shapes Who You Become.

Rise, Reflect, and Reignite - How Your Daily Routine Shapes Who You Become.

Your daily routine isn’t just a to‑do list—it's the blueprint for who you’ll become. Discover how reflection, action, and intention transform your sales, leadership, and life. ...more

Trust ,Sales

October 23, 20259 min read

How Standing Out Builds Trust and Drives Sales

How Standing Out Builds Trust and Drives Sales

In a sea of options, differentiation is your trust-builder. Discover how standing out, in voice, value, and authenticity, turns prospects into believers and drives real sales. ...more

Trust ,Sales

October 09, 20259 min read

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SPECIAL OFFER

Get an Advanced Reader Edition of Larry Levine's New Book!

Want to increase your commissions and your fulfillment? Larry's latest book is packed with a practical framework to build and sustain trust with your prospects and clients.

This is the perfect follow-up to Selling From the Heart.

Here's the bad news.

This book doesn't release in book stores until August 13.

Here's the good news!

You can get an advanced reader's edition right now! This is the same book that will be released on August 13. You can order your copy right now and Larry will send an autographed edition of the book directly to your mailbox!

"I am a big proponent of working on the right end of the problem. And Selling in a Post-Trust World does just that by specifically addressing how and why lack of authenticity leads to lack of trust."

Colleen Stanley
Author of Emotional Intelligence for Sales Leadership