It’s the Sequel to Selling from the Heart – If Selling from the Heart resonated with you, this book takes it to the next level, showing you how to turn authenticity into long-term sales success.

Trust in Sales Is at an All-Time Low – Buyers today are skeptical. This book helps you break through that skepticism and build deep, meaningful relationships based on trust.

No More Empty Suits – It’s time to move beyond the outdated, transactional sales tactics that make buyers put up walls. This book helps you sell with sincerity, not scripts.

Learn the Trust Formula – Larry introduces a proven formula for building trust: Authentic Relationships + Meaningful Value x Inspirational Experiences x Disciplined Habits = Trusted Relationships.

Buyers Want More Than Just a Salesperson – They want a trusted advisor. This book teaches you how to move from selling a product to becoming a valuable business resource.

Emphasizes Soft Skills That Yield Hard Dollars – Sales success isn’t just about technique; it’s about emotional intelligence, self-awareness, and relationship-building.

Helps You Stand Out in a Crowded Market – When every competitor is pushing features and benefits, you will be the one who truly connects and differentiates.

Teaches You How to Sell with Substance – It’s not about faking authenticity. It’s about doing the inner work, understanding your value, and bringing the real you to your clients.

Real, Relatable, and Relevant Sales Strategies – No fluff, no tricks—just real-world advice that works in today’s skeptical, fast-changing sales environment.

It’s a Wake-Up Call for the Sales Profession – If you’re tired of surface-level sales tactics and want to build a career based on trust and integrity, Selling in a Post-Trust World is your guide.